
Summer 2008 has quietly come to a close. I don’t know why I always find it such a shock. As someone with a late-August birthday, I’ve often greeted my birthday celebrations with excitement - Leos like it when it’s all about them - and a touch of melancholy at the imminent end to the carefree summer days of no school, a lighter professional load, and the escape of family vacations.
There is something to savor in the last weeks of summer, the beach vacation where you park the car when you arrive and walk everyplace for days. Watching my kids play in the sand for hours and grow bolder and stronger swimming and riding their bikes. That last calm deep exhale before you jump back into the long race.
One aspect of back to school that I’ve always loved is the fresh school supplies, the new clothes and especially the pilgrimage to get new shoes for the kids. No more summer sandals and flip-flops. It’s all shoes, sneakers and boots until late next spring.
I love the smell of new shoes and new school supplies. Is smells like a new beginning, turning a page in life where progress is measured by what grade you’re in, and in my daughter’s case, how many teeth she’s lost compared to her second grade companions (8 teeth,by the way).
I love that first day of school when the kids and parents are buzzing with excitement. Fresh faces and an army of new shoes marching in, heads held high in hope and anticipation of new and exciting things. I find it amusing that new shoes always look way too big on kids when they first put them on. You have to leave room for bulky socks, and they will grow, so you need to leave some extra room for that too. It’s even more amazing that within a few months they outgrow the very shoes that seemed clownish when they first put them on.
New beginnings can be scary but new shoes can help a kid take that brave first step into the unknown. I wish new shoes could do that for grown-ups too.
Being in the shoe business, new shoes represent a new beginning for me as well. Every season brings new designs, new materials and new opportunities to improve; to become more eco-friendly and better stewards of the environment. I see it as an opportunity to create the kind of company and reality that I want to live in.
Welcome back to school, kids, and welcome the Fall 2008 Charmone collection. May we all have a year of growth, learning and success!
By Lauren Carroll